Binh Dong is a market research professional with over 14 years of experience leading strategic insights projects across diverse industries. He has successfully managed complex research programmes for key clients, delivering actionable solutions that drive business growth.

His expertise spans various methodologies, including market entry, usage and attitude studies, brand health tracking, concept and communications testing, customer satisfaction, segmentation, shopper behaviour research, etc. Binh brings a deep understanding of both qualitative and quantitative approaches, ensuring robust, client-centric outcomes.

His cross-industry experience includes extensive work in FMCG, real estate, automotive, banking and finance, insurance, consumer finance, beverages (both alcoholic and non-alcoholic), education, and many others. This breadth gives him a unique ability to adapt insights to varied market dynamics and client needs.

Binh holds a Bachelor’s degree in Business Statistics from the University of Economics, Ho Chi Minh City, providing him with a strong analytical foundation and a data-driven mindset essential for today’s fast-moving consumer landscape.